Basics Of Internet Marketing 101

Internet marketing is the process of leveraging the power of the internet to market products or services. Internet marketing may seem overwhelming when you first get started, so it would really help to breakdown the process into five steps. This article will show you how to get started in internet marketing step-by-step.Step 1: Decide how you intend to make money on the InternetStart by conducting a detailed research and determine what product or service you’re going to promote. With that in mind, identify your niche or a position that’s particularly well-suited to your business that has very little competition but a high demand for your product or service. This helps ensure that your business will be successful and profitable in the first few months.Step 2: Product CreationWhen you’ve identified the niche, the next step is to create the product. The product could be an electronic product such as an e-book or downloadable software, a service or physical product that you can ship to the customer once they purchase the product. It is crucial to set-up payment options at this stage. Decide whether you want to use PayPal or electronic check.Step 3: Website DesignSince you’re setting up an online business, the next step will be to develop the website for your online business. If you don’t have any website design experience, you might consider outsourcing the services of a website developer. But before design commences, you have to register a domain name for your internet business. The ideal way to do this is by including the product or business name in the domain name. While the website is being developed, it is necessary to optimized it for visibility in the search engines through search engine optimization.Step 4: Position yourself as the Industry ExpertYou can establish yourself as the industry expert by creating internet content that is of value to your target market. Article marketing sites will enable you to write informative articles that have a link back to your website, while they host and distribute it for you.To be an industry expert, you must be knowledgeable about the industry and have strong writing skills. You can create the content yourself so you won’t have to pay for it, or outsource the writing.Step 5: Social NetworkingIf you enjoy meeting people and sharing ideas, then social networking is a great option for you. Social networking also provides your website with a backlink that may boost its rankings in the search engine results pages. Some of the most popular social networking sites are Twitter, Facebook, LinkedIn and MySpace. The biggest advantage of social networking is that, it is free and also enables you to find potential clients and partners for your business.As you move forward with your internet marketing career, it is important to take a look at your skills, interest and budget, and focus only on the areas you’re knowledgeable about. Before you know it, you’ll be an internet marketing professional.

Internet Marketing Consultant – How to Choose the Right One for Your Business

In today’s fast paced world of the internet marketing consultant, it is important to choose a consultant wisely. The fact that they are not cheap will soon become a sore spot if they are not knowledgeable in the marketing world. You can potentially waste a lot of time and money with the wrong person. Here are a few tips on what to look for in a savvy marketing consultant.Follow these simple tips to find the very best marketing consultant for your business.1) Effective- Is your internet marketing consultant an effective marketer. One way to know is to Google their name. If they are only referenced a couple of times, they certainly have not been marketing themselves very well. That will speak loudly to you about how hard they will work for you. The next thing is to think about how you found out about them in the first place. Was it a piece of marketing content that caught your eye, was it a suggestion of a good friend after they noticed something, or was it the nephew of a coworker. How you find the consultant will again tell you if they are savvy marketers.2) Style- look at the content and sites the internet marketing consultant has been a part of and see if the style of work is a good fit for your business. There can be a lot of talent there, but if the style isn’t a match to your business, you will not be happy in the end. You can adopt the style if you like it, but it is simply a matter of taste. If your consultant has a variety of content then you will be safer in allowing them to adapt to your style.3) Variety- This brings up a good point. If your internet marketing consultant has a lot of variety in their marketing methods, they will be able to help you more. If they are able to use a blog, articles, and videos, they probably have the ability to get your name out there as well. Be sure to ask for a sampling of the content they have produced and a few sites they have worked on.4) Ranking- The key to the entire internet marketing consultant is the Google ranking they are able to achieve. Ask your consultant for a few of the keywords they have recently used. Place those into Google search and see if the consultant’s content shows up. If the consultant is able to produce these results consistently, they should be able to reproduce these results for you.5) Educator- Can you internet marketing consultant teach you some of the basics of internet marketing? They should be able to at least explain how they created your funnel and how it works. You will need to understand where your customers are coming from and how to contact them in the future. It is even better if you have someone who will help to get you up to speed and teach you how to do the marketing yourself. This will allow you to save a lot of money and be more in control of your marketing effort,No matter if you hire an internet marketing consultant or learn to market your business yourself, the internet is where all of your customers are looking for you. Taking the time to learn the marketing basics from a solid marketing and mentoring group will save you a lot of stress and money.